- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
Leverage brand insiders who have been involved in the process and elevate their expertise and understanding so they are empowered to guide and support fellow marketers and communicators.
Hold “Office Hours” with URM and Brand Ambassadors where people across the campus can troubleshoot specific questions or challenges in using the brand. These sessions provide an opportunity for peer brainstorming and sharing best practices.