Establishing measures to achieve integrated, defined outcomes.

Brand-Centered Review Dashboard

Develop prioritized brand strategies to measurably advance the university’s brand in aligned and integrated ways and to support the strategic outcomes and sub-branding of the respective college or business unit. Dashboards will cover a six-month period and will be shared with respective college deans, divisional leaders and URM. These dashboards will help communicators prioritize their efforts and investments as well as inform results.

  • Marketing and communications managers across the university will ensure consistent use of the dashboards.
  • Dashboards include questions and specifics that demonstrate the brand in action, including use of messaging, graphic language and tone of voice, which can be measured consistently over time for tracking and reinforcement.