Training, collaboration and inspiration range from structured and scheduled to more informal, establishing opportunities to refresh the use of the brand, share ideas and collaborate across teams.
Brand onboarding reinforces the power of and dedication to the Oregon State University brand with training and orientation for all new employees.
Marketing and Communicators Sessions
All new marketing and communications professionals receive an introduction to the brand guidelines, usage and resources.
Frequency for these sessions will be determined based on demand.
Sessions provide information on the brand, including messaging, the use of the Out There creative platform, logo guidelines, and additional resources available through University Relations and Marketing. Content is tailored based on expertise and role (i.e. directors/managers, writers, designers, photographers)
All OSU Employees
All new non-marketing employees are introduced to the brand with a brand platform video during orientation to understand and appreciate the story.
Provide a high-level overview and the inspiration behind the brand to build excitement and reinforce its impact far beyond the campus.
Reinforce the opportunity for everyone to serve as brand ambassadors.
Brand Information Sheet
An overview of the brand is provided with new hire orientation materials to reinforce the commitment to the university’s brand. This document is created and distributed in collaboration with Human Resources.
Single page information sheet that provides key brand terminology, messaging and expectations
Provides information to online resources, downloadable templates, and brand manager and advocate contact information
Ongoing Brand Training
University Relations and Marketing plans and hosts structured training sessions to foster collaboration and inspire new ways to use the brand:
6-8 brand training sessions per year – open to the entire communicators community
Brand manager training/certification
Media training for faculty
Monthly Creative Collaboratives
The first Thursday of each month University Relations and Marketing hosts an open creative collaborative for the campus community to bring work or troubleshoot specific questions or challenges in using the brand. This is an opportunity for peer brainstorming and sharing of best practices across the university.
Discussion Groups or Social Tool
Slack community: Informal, shared forum for continual communication and collaboration to reinforce fresh and creative thinking. Sign up for Slack. Note: download the Slack app for your desktop for best use.
Communicators list serv - This listserv is the primary communication tool for relaying information related to university branding, ongoing training, meeting notifications and other pertinent news for the community. It is intended for faculty and staff of Oregon State University only. Join the communicators’ listserv.
Annual Brand Symposium
This inspirational event brings together all marketers and communicators throughout the university as an opportunity to share successes and the vision for the future of the brand.
Features outside branding or marketing experts for a fresh perspective and new thinking.
Recognizes marketing leaders across the university and standout marketing efforts from the year with awards (i.e. best-of efforts, best stewards of the brand).