Aside from our logo, Beaver Orange is the most identifiable element of our university.
It should always be reproduced in its original form — meaning no tints or shades may be derived from it, nor may multiply or overlay effects be applied to it. When possible, it should be printed using the Pantone Matching System value (PMS 1665). If spot colors are not available, only the CMYK values listed on this page should be used.
BEAVER ORANGE
Pantone: 1665
CMYK: 0-79-100-0
RGB: 215-63-9
HEX: D73F09
PADDLETAIL BLACK
Pantone: BLACK
CMYK: 0-0-0-100
RGB: 0-0-0
HEX: 000000
BUCKTOOTH WHITE
Pantone: WHITE
CMYK: 0-0-0-0
RGB: 255-255-255
HEX: FFFFFF
Although our color system relies heavily on Beaver Orange, black and white, we understand the need to complement that palette with a robust set of additional colors. To meet that need, we’ve developed a full set of colors to help tailor our pieces to a variety of audiences and messages.
Our secondary palette represents our four grant designations — land, sea, sun and space — as well as the dynamic and vibrant environments found throughout our state.
Under no circumstances should any of them become the predominant color for a school, department, institute or center.
Never use Pine Stand and Luminance together in large fields or in close proximity in any instance.
No values other than those listed on this page may be used. Tints and shades of these colors are not permitted. The only exceptions to this rule are Paddletail Black and Bucktooth White for readability over photos.
PINE STAND
Pantone: 7742
CMYK: 71-8-100-50
RGB: 74-119-60
HEX: 4A773C
HIGH TIDE
Pantone: 7712
CMYK: 100-0-28-20
RGB: 0-133-155
HEX: 00859B
LUMINANCE
Pantone: 7549
CMYK: 0-22-100-2
RGB: 255-181-0
HEX: FFB500
STRATOSPHERE
Pantone: 7706
CMYK: 100-16-10-44
RGB: 0-106-142
HEX: 006A8E
REINDEER MOSS
Pantone: 580
CMYK: 20-0-36-0
RGB: 196-214-164
HEX: C4D6A4
SEAFOAM
Pantone: 628
CMYK: 20-0-7-0
RGB: 184-221-225
HEX: B8DDE1
CANDELA
Pantone: 134
CMYK: 0-12-60-0
RGB: 253-210-110
HEX: FDD26E
MOONDUST
Pantone: 545
CMYK: 21-2-0-1
RGB: 198-218-231
HEX: C6DAE7
HOP BINE
Pantone: 7767
CMYK: 14-12-100-34
RGB: 170-157-46
HEX: AA9D2E
ROGUE WAVE
Pantone: 7476
CMYK: 89-22-34-65
RGB: 13-82-87
HEX: 0D5257
SOLAR FLARE
Pantone: 7570
CMYK: 0-48-98-10
RGB: 211-131-43
HEX: D3832B
STAR CANVAS
Pantone: 302
CMYK: 100-48-12-58
RGB: 0-59-92
HEX: 003B5C
TILL
Pantone: 7529
CMYK: 7-14-20-22
RGB: 183-169-154
HEX: B7A99A
COASTLINE
Pantone: 7537
CMYK: 18-8-20-24
RGB: 167-172-162
HEX: A7ACA2
HIGH DESERT
Pantone: 7531
CMYK: 16-29-38-53
RGB: 122-104-85
HEX: 7A6855
CRATER
Pantone: 7539
CMYK: 24-13-18-38
RGB: 142-144-137
HEX: 8E9089
ELECTRIC BEAV
SPOT COLOR ONLY
We have added a color from the Pantone Matching System Neons. Its primary role is to be used in small doses in print as a spot color only, serving to catch the viewer's eye.
When you send your print projects through Printing & Mailing Services, prepare your files using either Pantone colors or CMYK. Printing & Mailing Services will work with you to determine whether your piece is best suited for digital or off-set printing. If need be, they can make the necessary file changes for you.
Because office printers can vary widely in their color output, we strongly recommend working with your laser or ink jet printer and software to reproduce the BEAVER ORANGE and secondary colors accurately.
Please contact Oregon State University Printing & Mailing Services for all printing inquiries: 541-737-4941 or printmail.oregonstate.edu.
Our audiences usually meet us digitally first, way before they ever experience us in person. To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette, using the HEX and RGB variations listed. These have been optimized for digital use and should not be altered in any way.
We want our communications to resonate with all audiences, so be thoughtful when choosing color combinations for digital communications. Our digital color palette has been optimized for compliance with the Americans with Disabilities Act (ADA) — an equal-opportunity law for people with disabilities — so that it’s visually effective and functionally useful for everyone. Check your color choices for adequate contrast.
Since some users may override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This can mean adding another cue, such as an underline to show a link or an icon to reinforce the meaning.