- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
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In many instances, social media is the front door to accessing and learning more about the university. It is a tool to tell Oregon State’s story to multiple audiences and demographics. We have developed a system that will bring visual consistency and credibility to our brand and yours on social media.
To create a consistent look, please pick one of the following avatars for all official Oregon State affiliated social media platforms:
If you are unsure which avatar you should use, please contact our social media team.
This is where your page’s identity shines. Choose or capture an image that best represents your entity according to our brand’s photo style. Make sure it’s in a landscape configuration and is cropped to the dimensions of the image space in the social platform you are using. Refer to Sprout Social's spreadsheet that lists all the dimensions for all social network photo sizes.
To make it easier for the user to spot the difference between official and unofficial Oregon State accounts, all accounts should adopt this formatting:
Use the full name for platforms like Facebook that do not have a character limit for page names.
[College/Department/Group] - Oregon State University
Some platforms like Twitter, Instagram or Snapchat have shorter character limits for page names. In that case, default to abbreviations.
Like account names, handles should be consistent university-wide. However, handles are more limited by character count and naming will have some flexibility. Additionally, many users may have already memorized your handles, so changing your handle to the below format is optional. Your handle should be what users know you by most.
If possible and desired, usernames should have “OregonState” or “OSU” at the end. This is a consistent branch from the university’s main @OregonState accounts, and brings recognizable affiliation with Oregon State to accounts.