- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
Icons act as simple visual symbols — drawing attention to important messages and elements without dominating the design. The graphic approach to iconography should focus on clarity and simplicity while feeling sophisticated. The icons provided here are by no means an exhaustive list, but rather a starting point for a system that can be expanded endlessly.
Note: Icons should never be combined in a way that creates a pattern.
There are a few stylistic approaches to icons that make them distinctive, including: gaps in the line work, rounded ends and rounded corners.
Our icon system is monoweight, meaning that all the elements of the icon are constructed with lines of a uniform weight.
Our icons can appear in any color in our palette, but all elements must be a single color within the icon. It is important to maintain sufficient contrast when selecting colors.
When scaling icons, the stroke weight should be scaled proportionally with the size of the icon. Icons should always remain at the same scale in relation to each other.
Requests for new icons can be made by contacting University Marketing.
As a very flexible and customizable graphic element for the Oregon State University brand, graphic patterns can be used in a variety of interesting ways to create dynamic and engaging layouts.
Grid-based patterns can be used universally across any type of imagery.
Custom contextual graphics are created as needed. These are based on the images with which they are integrated. Contact University Marketing for guidance.
Infographics are graphic visual representations of information, data or knowledge intended to present content quickly and clearly. Our infographics style aligns with the graphic approach for our icons — this ensures that when these elements are used together, they appear visually cohesive and consistent.
Large numbers should be set in Rufina Stencil with an outlined stroke. This treatment matches well with the icon style.
Graphs and charts should pick up on the icons style as well. This includes a single stroke weight, rounded corners and rounded ends.
Note: These treatments for infographics are applicable only to those that are created in design programs. This styling is not suitable to be used when auto-generating data-based content in programs such as Excel and PowerPoint.