The Oregon State University brand has a number of graphic tools that make us instantly identifiable. When they’re used consistently, these elements create continuity among families of materials.

Icons

Our icons should act as simple visual symbols — drawing attention to important messages and elements without dominating the design. The icons shown here are just a sampling. Click the downloads link below to see the whole set, and check back as new icons are added frequently.

    icons

    Note: 

    • Icons should never be combined in a way that creates a pattern.
    • Icons are meant to help supplement content and are not meant to represent colleges, departments or programs.
    • Icons should not be combined with college, department or program names to form a logo.

    Style

    There are a few stylistic approaches to icons that make them distinctive, including: gaps in the line work, rounded ends and rounded corners.

    Line weight

    Our icon system is monoweight, meaning that all the elements of the icon are constructed with lines of a uniform weight.

    Color

    Our icons can appear in any color in our palette, but all elements must be a single color within the icon. It is important to maintain sufficient contrast when selecting colors.

    Scale

    When scaling icons, the stroke weight should be scaled proportionally with the size of the icon. Icons should always remain at the same scale in relation to each other.


    New icon requests may be submitted to University Marketing for consideration. An icon design template is provided for those wishing to create their own.

    icon style

    icon weight

    color icons

    Graphic Patterns

    As a very flexible and customizable graphic element for the Oregon State University brand, graphic patterns can be used in a variety of interesting ways to create dynamic and engaging layouts.


    Grid

    Grid-based patterns can be used universally across any type of imagery.

    grid patterns


    Contextual

    Custom contextual graphics are created as needed. These are based on the images with which they are integrated. Contact University Marketing for guidance.

    advanced graphics

    Infographics

    Infographics are graphic visual representations of information, data or knowledge intended to present content quickly and clearly. Our infographics style aligns with the graphic approach for our icons — this ensures that when these elements are used together, they appear visually cohesive and consistent.

    illustration number

    Large numbers should be set in Rufina Stencil with an outlined stroke. This treatment matches well with the icon style.




    Graphs and charts should pick up on the icons style as well. This includes a single stroke weight, rounded corners and rounded ends.

    infographicsinfographics

     

     

    Note: These treatments for infographics are applicable only to those that are created in design programs. This styling is not suitable to be used when auto-generating data-based content in programs such as Excel and PowerPoint.