The Oregon State University brand has a number of graphic tools that make us instantly identifiable. When they’re used consistently, these elements create continuity among families of materials.

Icons

Icons act as simple visual symbols — drawing attention to important messages and elements without dominating the design. The graphic approach to iconography should focus on clarity and simplicity while feeling sophisticated. The icons provided here are by no means an exhaustive list, but rather a starting point for a system that can be expanded endlessly.

Note: Icons should never be combined in a way that creates a pattern.

icons

Style

There are a few stylistic approaches to icons that make them distinctive, including: gaps in the line work, rounded ends and rounded corners.

Line weight

Our icon system is monoweight, meaning that all the elements of the icon are constructed with lines of a uniform weight.

Color

Our icons can appear in any color in our palette, but all elements must be a single color within the icon. It is important to maintain sufficient contrast when selecting colors.

Scale

When scaling icons, the stroke weight should be scaled proportionally with the size of the icon. Icons should always remain at the same scale in relation to each other.


New icon requests may be submitted to University Marketing for consideration. An icon design template is provided for those wishing to create their own.

icon style

icon weight

color icons

Graphic Patterns

As a very flexible and customizable graphic element for the Oregon State University brand, graphic patterns can be used in a variety of interesting ways to create dynamic and engaging layouts.


Grid

Grid-based patterns can be used universally across any type of imagery.

grid patterns


Contextual

Custom contextual graphics are created as needed. These are based on the images with which they are integrated. Contact University Marketing for guidance.

advanced graphics

Infographics

Infographics are graphic visual representations of information, data or knowledge intended to present content quickly and clearly. Our infographics style aligns with the graphic approach for our icons — this ensures that when these elements are used together, they appear visually cohesive and consistent.

illustration number

Large numbers should be set in Rufina Stencil with an outlined stroke. This treatment matches well with the icon style.




Graphs and charts should pick up on the icons style as well. This includes a single stroke weight, rounded corners and rounded ends.

infographicsinfographics

 

 

Note: These treatments for infographics are applicable only to those that are created in design programs. This styling is not suitable to be used when auto-generating data-based content in programs such as Excel and PowerPoint.