Logo Architecture

The logo architecture system provides for companion logos for colleges and select units. Creation of companion logos is subject to approval from the dean/department head and University Relations and Marketing.

 

Correct Logo Use

Multiple versions of the logo have been created for different color backgrounds.
Please refer to the art sheet found in the associated logo download folder for the correct version to use.

INCORRECT Reversed Logo

A common mistake is reversing the crest. The beaver should always be the lighter color compared to the other colors in the crest or background. Please refer to the art sheet for the correct version of the logo.

 

Logo placement in Print

Companion logos cannot be placed on the front of materials but may be used on the back cover, next to contact information. They may also be used on promotional products. Companion logos are allowed on stationery. Stationery includes letterhead, notecards and notepads (a post-it is a notepad). It does not include business cards. Additionally, due to printing and size restrictions, companion logos are not used on envelopes. Companion logos are designed in a horizontal format. Vertical companion logos are not permitted.

 

Logo Placement for Promotional Products

Companion Logos

For most promotional products, the horizontal companion logos will work within the imprint space. Products with appropriate imprint sizes should be chosen. All licensed vendors can provide recommendations on products with these specifications.

Split Design

If the item is too small to include both the crest and wordmark, such as a flash drive or lapel pin, the crest can be used by itself. These designs are approved on a case by case basis.

For other small items, like a pen or pencil, it often works better to list the information in a generic or brand font rather than using the companion logo. This maximizes the imprint space, allowing for additional information like a phone number or URL.

Small Items

If the item is too small to include both the crest and wordmark, such as a flash drive or lapel pin, the crest can be used by itself. These designs are approved on a case by case basis.

For other small items, like a pen or pencil, it often works better to list the information in a generic or brand font rather than using the companion logo. This maximizes the imprint space, allowing for additional information like a phone number or URL.

Embroidery

Preferred Method

The preferred method for embroidery is to use the vertical institutional logo on the right and the college/department/unit name on the left.

This provides more emphasis on the unit name and allows the crest to be slightly larger, resulting in the best quality embroidery.

Alternative Options

The horizontal companion logo can be used, however, in order for the logo to fit within the allowed embroidery space, the logo is scaled down in size. Often the details in the crest are not clear, resulting in a lower quality design.

A sample should be requested if this method is preferred.

If the garment or budget only allows for embroidery in one location, the vertical institutional logo can be used and the college/department/unit name can be placed below the logo in a different font.

Clear space requirements must be maintained. This often results in a tall design that may not be as usable.

Unique Designs

Unique designs can be created, but they must be treated as individual designs. If the design is used in the same way across a series of items, as seen here, another logo has been created, which is not permitted. 

To avoid this, the size, placement, color and type treatment of the logo and name should be varied across designs.