As the primary identifier for Oregon State University, the logo must be used on all forms of communication and whenever the university is being represented.

Consistent use of the logo strengthens recognition for Oregon State and helps build a unified brand. Unique logos for academic, administrative or research units undermine this effort and are not permitted, without exception.

Anatomy of the Logo

anatomy

The Crest 

The crest should be black and placed on a field of white, which allows for consistent use across different color backgrounds and photos.

The Wordmark

The wordmark is a custom letterform and cannot be replicated by typing the letters. When possible, the wordmark should be two-color, using combinations of Beaver Orange, Paddletail Black and Bucktooth White. Colors should be chosen that provide enough contrast with the background color or image. 

The Logo

The crest and wordmark are collectively known as the logo.

logo on color

Configurations

There are two configurations of the logo, including a horizontal and vertical option. The crest and wordmark may be separated for select applications, like on banners or promotional products, however, both elements must always be seen in the same field of vision. Please contact University Marketing for more information.

logologo vertical

One Color

For one-color prints, the field of white in the crest is not printed. The negative space becomes transparent, and the base color of the piece shows through, as illustrated in the examples below.

one color

Placement

For most printed materials like posters, brochures and fliers, the logo must be placed at the bottom of the piece. Use the grid system below to determine the space for where the logo can be placed. It can be positioned anywhere within that bar to best meet design needs. In some instances, like on pull-up banners, the logo can be placed at the top of the piece in order to be seen. For other questions regarding logo placement on the web, social media, mobile, video or merchandise and products, please contact University Marketing.

logo verticallogo horizontal

Minimum Size

In order to ensure legibility, the logo should not appear smaller than 1.375 inches in printed materials.

minimum size

Clear Space

Clear space must surround the logo to ensure legibility and provide the greatest impact. The size of the clear space must be at least the width of the crest.

clear space

Incorrect Uses

The logo is a registered trademark and cannot be altered in any way. The following examples are not permitted under any circumstances.

incorrect

Beaver Logo

The beaver logo is the primary mark for the Department of Intercollegiate Athletics and its entities. Academic, administrative and research units, in addition to sponsored student organizations are permitted to use the beaver logo in their materials and promotional items. The beaver logo should never replace the Oregon State University logo. For a full list of design guidelines and correct uses, please visit Trademark Licensing.

athletic logo

Additionally, in order to build brand awareness and maintain consistency, stylized, hand-drawn or cartoon images of the beaver are not permitted.

Presidential Seal

The Presidential seal is reserved for use by the Office of the President, the Office of the Provost, Commencement programs and university diplomas.

university seal