- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
The work we do at Oregon State University is vital. Our approach — confident but humble — and the impact of our leadership, teaching, innovation and service are far-reaching and profound. Our brand captures this and provides a platform for expressing it through a distinctive narrative, a consistent voice and a unified visual vocabulary. Embraced as a whole, our brand equips us to authentically show our work and tell our stories in ways that are unmistakably and unforgettably us.
Everything included in this document will help guide the development and articulation of our institution’s unified brand. A brand is an enduring platform that articulates an organization’s unique identity and personality — meeting the needs of a broad, diverse community. At Oregon State, our brand focuses on a differentiated and memorable positioning and platform.
Marketing is primarily campaign-based, focused on delivering meaningful promotions and executions. It includes targeted advertising and marketing efforts that are directed at external audiences.