Oregon State’s brand is based on seven core messages. These are attributes of the university to keep in mind when writing copy or designing visuals. All communications should demonstrate one or more of these core prompts.


Internationally recognized public research university

Bringing in $285 million in research funding in 2014, Oregon State researchers address global issues like climate change, health and wellness, food supply, renewable energy and advanced technology. Oregon State receives more research funding than all other public universities in the state combined.

World-class faculty and accomplished students

Oregon State is a community of innovators, leaders and problem-solvers. Many of our faculty have national and international reputations for teaching and research excellence. More high-achieving students choose Oregon State than any other college or university in Oregon.

America's natural resources university

Through teaching, research and outreach in agriculture, marine sciences, forestry, veterinary medicine and other fields, Oregon State faculty and students are leaders in maintaining and making wise use of our natural resources.

Drives innovation through collaboration

Oregon State faculty and students are known for a transdisciplinary approach to learning and research that emphasizes real-world problem-solving. We have developed strong partnerships with business and industry in Oregon and beyond to bring innovations to market, launch companies and create jobs.

Enhances well-being, social progress and community prosperity

Oregon State makes a positive impact across Oregon, the nation and the world. We care for one another, stand up for what is right and prepare the next generation of community and business leaders. We work to help everyone live healthier, safer, more prosperous and satisfying lives.

An inclusive community

Oregon State welcomes students from all 50 states and more than 100 countries. We emphasize equality and inclusiveness in all that we do, recognizing the rich diversity that our students, faculty, staff and alumni contribute to the campus community.

Transforms students into leaders

Oregon State provides a wide variety of opportunities to take their learning beyond the classroom through research, internships, international programs and extracurricular activities. Students graduate with a broad base of knowledge, as well as practical skills to prepare them for a successful career and a life making positive contributions at work, at home and in their community.