- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
- Contact Us
Backers believe in the work Oregon State is doing. They seek an active role in ensuring that the work continues by providing resources, funding and other support through their networks. They exhibit a vested interest in the continued growth and success of Oregon State. They may be interested in a direct, tangible benefit from their relationship with the university, or they may enjoy the value created by associating themselves as supporters of Oregon State University.
Understand and view Oregon State as a worthy, responsible and accountable recipient and steward of funds, grants and investments from individuals, entities and organizations.
Backers need to know that Oregon State takes its role and its fiduciary responsibility seriously — doing more with less and accomplishing great things without great resources. Oregon State recognizes that resources are valuable, so we must remind and reassure them of our responsible stewardship and commitment to accountability. For them, the messaging will strike a balance between role and attitude.