- Brand Positioning
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- Visual Identity
- Using the Brand
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Oregon State University serves the state of Oregon, but its reach extends around the planet for the Beneficiaries. Whether it’s driving local economies, inventing new approaches to food, advancing human health or identifying emerging global issues, people need to know that Oregon State is behind the work. Whether they realize it or not, the lives of Beneficiaries have been positively affected by Oregon State. Establishing and strengthening these connections will increase dialogue, yielding new levels of appreciation for the university.
Acknowledge and appreciate Oregon State’s commitment to serving the state through the land grant mission and delivering knowledge through applied research. Appreciate the excellence and access to education and the impact of work that reaches around the world.
Oregon State should be acknowledged for all of its great work — and as an invaluable resource for the future. We will seek to strengthen the association between the outcome of the work and the institution. The deeper and more informed this relationship becomes, the more powerful our positioning will become. We’ll speak heavily to this group about benefits, placing an emphasis on our role and leadership in areas of expertise.