Our Creative Platform

There’s the brand we express to the world through print, the web, on buildings and in person. But then there’s the very essence we reflect on before our pen hits the paper or our fingertips strike the keys. 


At Oregon State, we have a responsibility.

To our communities. To our state. To our region. To every part of the globe.

We’re obligated to solve today’s most pressing issues.

And to do so, we travel to the highest peaks and the deepest depths.

To verdant orchards and vibrant meadowlands.

To communities that are resilient and vital.

To the very edge of what’s known and back to
where answers coalesce in labs and classrooms,
virtual and physical.

Where discourse and discovery are informed by a culture that
celebrates the worth and identity of each person
and recognizes the value of serving everyone.

Every day, fulfilling our duty to embrace the land,
explore the seas, study the sun and search the cosmos.

And in every mind we enlighten, every life we enrich,
every challenge we face and every solution we forge,


Serving the people of Oregon.

Of our nation. 

And of the world.


Note: Revisit this mantra from time to time. Make it part of your pre-writing ritual. Although these words may not always be used verbatim in your communications, their spirit should echo through everything we write, compose or speak.