- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
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Just like there are great details OUT THERE, there are great details here, too. Whether it’s lab equipment, architectural details or a vintage Beaver pin, details are everywhere.
Just like its companion category, the goal here is to showcase all of the small things that add up to a bigger picture. When photographing around campus, it’s always a good idea to zoom in on a wide shot and snag a few shots of what makes the composition unique.
People can be present, but the focus should be less about the individual and more about what they’re doing or what they’re interacting with, at a much closer level.