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Influencers are critical to the future strength, prominence and capabilities of Oregon State. Their level of authority in transformative decision-making shapes the landscape Oregon State operates in. Many Influencers have a responsibility to act on behalf of the people they represent; therefore, reaching them may best be achieved through communication to the media and compelling stories.
Understand and pay attention to the critical role of the university within the state of Oregon and beyond — and use that knowledge to positively shape laws and policy.
Influencers have power through their voice. Their decisions can quickly shape possibilities for Oregon State through legislation and policy. Addressing this group can be done through the media, by highlighting the global impact and the reach of the university's work. All messages and stories must highlight Oregon State's leadership and the importance of the university’s role without ignoring other key messages for this group.