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Out There. These two words express our creative platform and while you’ll see them in marketing materials at the outset of the brand launch, Out There will appear less often as more and more Beavers adopt it as a platform to tell their stories. Here are some thought-starters and variations on how to convey Out There without saying it.
Sense of place comes from more than a location; it can be a setting that offers a vantage point on whole new ideas.
How we go about our work begins out there and ends with a great opener.
We come at challenges from a unique perspective. A place of wonder, located out there.
Beyond first lines, here’s a range of words and phrases you can lean on.
Note: One big, liberating advantage of our brand — it doesn’t necessarily hew to the headline-and-body-copy model. Our first line is our headline. It’s the shot across the bow that tells the audience, “These people are coming at the big challenges facing the world from a very different place.”