Our personality traits live through our deeds and our words. Using these seven characteristics as cues, here’s a look at how we sound.


TRAIT

HOW WE THINK ABOUT IT

HOW IT SOUNDS

Gritty
Hardworking, always taking action

Every problem is a challenge. Every challenge is an opportunity.

The storm said stop. We heard go.

Determined
Steadfast, with the perseverance to accomplish great things

It’s never too cold, too remote, too windy, too steep, when knowledge is on the line.

Want to see a Beaver work twice as hard? Tell them it can’t be done.

Confident
Positive and unshakable, open to every possibility

There are no setbacks, only resets. And every obstacle is an excuse to try a different path.

Winning over a hostile audience is always nice.

Collaborative
We’re better together

Nothing caps off a discovery like a hug, handshake or high five.

We’re all standing on the shoulders of giants. It’s great to work with giants.

Visionary
Creatively leading the way, taking on issues

If we can think it, we must see it, and when we see it, we must scrutinize it, share it or champion it.

Predicting trends is hard. Making them happen: that’s a blast.

Conscientious
Aware, with integrity and conviction

Our work has the power to outlive us. May it always speak well of us.

Doing the right thing is never easy, but it’s always worth it.

Welcoming
Friendly, open to all and enriched by difference

We’re only as good as the company we keep, so we seek out the very best in everyone.

This drawing required way more than three points of perspective.