| TRAIT | HOW WE THINK ABOUT IT | HOW IT SOUNDS |
|---|---|---|
| Gritty
Gritty Hardworking, always taking action |
Every problem is a challenge. Every challenge is an opportunity. | The storm said stop. We heard go. |
| Determined
Steadfast, with the perseverance to accomplish great things |
It’s never too cold, too remote, too windy, too steep, when knowledge is on the line. | Want to see a Beaver work twice as hard? Tell them it can’t be done. |
| Confident
Positive and unshakable, open to every possibility |
There are no setbacks, only resets. And every obstacle is an excuse to try a different path. | Winning over a hostile audience is always nice. |
| Collaborative
We’re better together |
Nothing caps off a discovery like a hug, handshake or high five. | We’re all standing on the shoulders of giants. It’s great to work with giants. |
| Visionary
Creatively leading the way, taking on issues |
If we can think it, we must see it, and when we see it, we must scrutinize it, share it or champion it. | Predicting trends is hard. Making them happen: that’s a blast. |
| Conscientious
Aware, with integrity and conviction |
Our work has the power to outlive us. May it always speak well of us. | Doing the right thing is never easy, but it’s always worth it. |
| Welcoming
Friendly, open to all and enriched by difference |
We’re only as good as the company we keep, so we seek out the very best in everyone. | This drawing required way more than three points of perspective. |