The Oregon State Brand

Once a year, Beavers from around the globe come together for Dam Proud Day, an annual 24-hour online fundraising event dedicated to building a better, stronger, more influential Oregon State University.

Marketing and Promotional Materials

Design mockups and downloadable templates featuring Dam Proud Day artwork are available to use for your projects:

• Logos — PNG RGB for digital and Microsoft Office
• Logos — EPS Spot for printing and Adobe Creative Suite
• Countdown graphics
• Email signature
• Colleges and athletics graphics
• Facebook cover

Hashtags

#DamProudDay #BeavsGive

Messaging

Dam Proud Day 2019 is centered around two key concepts: the phrase, “work worth doing,” and the call-to-action, “let’s build something.” Our goal is to help donors see themselves as active participants in a community of Beavers who know that a better OSU is within reach, if we’re willing to stand up and work for it.

To ensure that Dam Proud Day stays true to Oregon State’s foundational Out There brand, all Dam Proud Day communications should sound:

• Visionary: we can create a better OSU
• Enthusiastic: we are excited to do work that matters
• Collaborative: we are better together

To avoid communications sounding clichéd, our focus should be on:

• Working together to achieve something big ─ NOT individual charity
• Paying generosity forward ─ NOT giving back
• Doing work worth doing ─ NOT changing the world

See the Dam Proud Day Messaging Platform for additional details.