- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
- Contact Us
Once a year, Beavers from around the globe come together for Dam Proud Day, an annual 24-hour online fundraising event dedicated to building a better, stronger, more influential Oregon State University.
Design mockups and downloadable templates featuring Dam Proud Day artwork are available to use for your projects:
Dam Proud Day 2019 is centered around two key concepts: the phrase, “work worth doing,” and the call-to-action, “let’s build something.” Our goal is to help donors see themselves as active participants in a community of Beavers who know that a better OSU is within reach, if we’re willing to stand up and work for it.
To ensure that Dam Proud Day stays true to Oregon State’s foundational Out There brand, all Dam Proud Day communications should sound:
To avoid communications sounding clichéd, our focus should be on:
See the Dam Proud Day Messaging Platform for additional details.