Digital Marketing Series

The digital marketing landscape is constantly changing, and it's impossible to be an expert at everything. Join your marketing and communications colleagues for an informal, monthly workshop series. The series will be hosted through Zoom, and recordings will be posted to this site with their corresponding events below. The primary goal is to learn from each other, both our successes and failures, but more importantly provide an opportunity for us to connect and build a stronger community.

Please be encouraged to invite anyone from your team, including students, who might have an interest in the topic each month. There is no need to register in advance.

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We have an exciting lineup of topics on deck, but it's important to source subject matter from the community and to ensure that we’re having meaningful conversations. If you have ideas for future topics, please post them in the marketing and communications community on Slack; the #general channel works best. Better yet, if you have a topic that you would like to present or lead a discussion around, please send an email or direct message to Kegan Sims. These are informal so, don't feel pressured to have a super polished presentation or all of the answers.

Upcoming Schedule


Landing Page Design
August 27, 2021
2:00 p.m. on Zoom


Diversity Equity and Inclusion
September 24, 2021
2:00 p.m. on Zoom


Brand Writing
October 22, 2021
2:00 p.m. on Zoom


TBD
November 19, 2021
2:00 p.m. on Zoom


Year in Review
December 17, 2021
2:00 p.m. on Zoom


Future dates and topics to be assigned.

Previous Sessions

Show and Tell
July 23, 2021
2:00 p.m. on Zoom

For this session we asked that participants bring examples of advertising, social media, digital storytelling, photography, video, etc... Anything that folks found to be inspiring, impressive or educational. We started a list and hope that others will add to it over time. 


Content Atomization
June 25, 2021

When it comes to content marketing, most marketers will find that it’s not if but when they’re faced with the challenge of creating content for a plethora of platforms in a short amount of time. Enter atomization. Learn how to amp up your ROI and engagement with this simple method from Ecampus. View Recording


 

Managing Negative Comments and Social Media PR
May 28, 2021

An open discussion about managing social networks during a crisis. This will be an open conversation so we hope you will all contribute your examples and experiences. Members from University Marketing will share best practices and pseudo-policies on deleting/hiding content. View Recording


Instagram Live
April 23, 2021

Jen Rouse from University Housing and Dining Services and Natalie Harris from the Honors College hosted a conversation about going live on Instagram. View Recording


Instagram and Facebook Stories
March 26, 2021

Tanya Randhawa and Tiffany Cochran, from University Marketing and Ecampus Marketing, respectively, held a deep dive into the logistics of Instagram and Facebook Stories. They discussed how Stories can be utilized on both platforms, talk about the elements of what makes a good Story and how to get engagement, as well as go over some of the fun features.  View Recording


Google Data Studio
February 26, 2021

Joel Gustafson, from OSU Ecampus, lead an interactive workshop that dives into Google Data Studio. View Recording


Social Advertising
January 22, 2021

Kegan Sims, from University Marketing, lead a conversation about digital advertising. View Recording