benny ripping chainsaw

Digital Marketing Series

The digital marketing landscape is constantly changing, and it's impossible to be an expert at everything. Join your marketing and communications colleagues for an informal, monthly workshop. The series will be hosted through Zoom, and recordings will be posted to this page after the fact. Our goal is to learn from each other (successes and failures!), but more importantly provide an opportunity for us to connect and build a stronger community.

Please be encouraged to invite anyone from your team, including students, who might have an interest in the topic each month. There is no need to register in advance.

Upcoming Schedule

We have an exciting lineup of topics on deck, but we always need more! If you have ideas for future topics, please post them in the marketing and communications community on Slack. Better yet, if you have a topic that you would like to present or lead a discussion around, please send an email or direct message to Kegan Sims. These are informal so, don't feel pressured to have a super polished presentation or all the answers.

Social Media Accessibility
October 22, 2021
2:00 p.m. on Zoom

We've heard of website accessibility, but did you know similar guidelines exist when it comes to social media? Alexis Croisdale, from the College of Public Health and Human Sciences, will host this interactive session and share tips for implementing accessible tactics into your social media strategy, including captions, alternative text, color/font choices and more!

Play Theory
November 19, 2021
2:00 p.m. on Zoom

Kegan Sims (he/him), from University Marketing will host a session about organizational culture, specifically for creative teams. If you are a team of 20 or a department of one, come learn some techniques for maximizing creativity. 

Year in Review
December 17, 2021
2:00 p.m. on Zoom

As a group we will check in on the topics from the past year pulling back some of the key takeaways. It will also be an opportunity to collectively brainstorm what topics to include for the next year. We need you for this one!

Brand Writing
January 2022
2:00 p.m. on Zoom

Future dates and topics to be assigned.

Previous Sessions

Start somewhere: DEI in marketing and the impact of our perfectly imperfect journey
September 24, 2021
2:00 p.m. on Zoom

Ali Duerfeldt (she/her) and Nick Saemenes (he/him), both from Ecampus, will lead us through a presentation and follow that up with an open conversation. View Recording

Landing Page Design
August 27, 2021

Joel Gustafson lead a session reviewing the landing page system that Ecampus recent redesigned/reconfigured. He shared promising practices and a great look into their strategy when it comes to making their pages user centric. Seth Steiling couldn't join us for the workshop but was the lead visionary and architect of the effort. View Recording

Show and Tell
July 23, 2021

For this session we asked that participants bring examples of advertising, social media, digital storytelling, photography, video, etc... Anything that folks found to be inspiring, impressive or educational. We started a list and hope that others will add to it over time. 

Content Atomization
June 25, 2021

When it comes to content marketing, most marketers will find that it’s not if but when they’re faced with the challenge of creating content for a plethora of platforms in a short amount of time. Enter atomization. Learn how to amp up your ROI and engagement with this simple method from Ecampus. View Recording

Managing Negative Comments and Social Media PR
May 28, 2021

An open discussion about managing social networks during a crisis. This will be an open conversation so we hope you will all contribute your examples and experiences. Members from University Marketing will share best practices and pseudo-policies on deleting/hiding content. View Recording

Instagram Live
April 23, 2021

Jen Rouse from University Housing and Dining Services and Natalie Harris from the Honors College hosted a conversation about going live on Instagram. View Recording

Instagram and Facebook Stories
March 26, 2021

Tanya Randhawa and Tiffany Cochran, from University Marketing and Ecampus Marketing, respectively, held a deep dive into the logistics of Instagram and Facebook Stories. They discussed how Stories can be utilized on both platforms, talk about the elements of what makes a good Story and how to get engagement, as well as go over some of the fun features.  View Recording

Google Data Studio
February 26, 2021

Joel Gustafson, from OSU Ecampus, lead an interactive workshop that dives into Google Data Studio. View Recording

Social Advertising
January 22, 2021

Kegan Sims, from University Marketing, lead a conversation about digital advertising. View Recording