Digital Marketing Series
The digital marketing landscape is constantly changing, and it's impossible to be an expert at everything. Join your marketing and communications colleagues for an informal, monthly workshop. The series will be hosted through Zoom, and recordings will be posted to this page after the fact. Our goal is to learn from each other (successes and failures!), but more importantly provide an opportunity for us to connect and build a stronger community.
Please be encouraged to invite anyone from your team, including students, who might have an interest in the topic each month. There is no need to register in advance.
Digital Marketing Series is on pause until further notice.
We have an exciting lineup of topics on deck, but we always need more! If you have ideas for future topics, please post them in the marketing and communications community on Slack. Better yet, if you have a topic that you would like to present or lead a discussion around, please send an email or direct message to Tanya Randhawa. These are informal so, don't feel pressured to have a super polished presentation or all the answers.
Basics of TikTok
March 25, 2022
Tanya Randhawa and Tiffany Cochran, from University Marketing and Ecampus Marketing, respectively, cover the basics of TikTok, hold panel discussion and Q&A with other departments on campus who also have TikTok accounts.
Data Privacy Impacts in Digital Marketing
February 25, 2022
Joel Gustafson, from Ecampus, covered data definitions, large scale ecosystem impacts, budget and competition evolutions and tactical actions we can take to stay resilient and effective as digital communicators.
Resource Building and Sharing
January 28, 2022
Make sure to join the MarComm slack team to check out some of the resources shared. It's also a great option for asking questions and collaborating.
December 17, 2021
Kegan Sims, from University Marketing will host a session about organizational culture, specifically for creative teams. If you are a team of 20 or a department of one, come learn some techniques for maximizing creativity.
November 19, 2021
Join communicators from across Oregon State University for a one-hour online workshop on brand writing. Over six quick, 10-minute sessions, we’ll cover several topics, including subjects that many have asked for:
- Headline writing and story framing.
- AP style basics and resources.
- Techniques for getting unstuck.
- Creating your brand voice, featuring Associate Professor Raymond Malewitz, one of the creators of the Oregon State Guide to English Literary Terms on YouTube.
- Branding success stories from the College of Agricultural Sciences and the College of Public Health and Human Sciences.
Social Media Accessibility
October 22, 2021
We've heard of website accessibility, but did you know similar guidelines exist when it comes to social media? Alexis Croisdale, from the College of Public Health and Human Sciences, will host this interactive session and share tips for implementing accessible tactics into your social media strategy, including captions, alternative text, color/font choices and more!
Start somewhere: DEI in marketing and the impact of our perfectly imperfect journey
September 24, 2021
Ali Duerfeldt (she/her) and Nick Saemenes (he/him), both from Ecampus, will lead us through a presentation and follow that up with an open conversation.
Landing Page Design
August 27, 2021
Joel Gustafson lead a session reviewing the landing page system that Ecampus recent redesigned/reconfigured. He shared promising practices and a great look into their strategy when it comes to making their pages user centric. Seth Steiling couldn't join us for the workshop but was the lead visionary and architect of the effort.
Show and Tell
July 23, 2021
For this session we asked that participants bring examples of advertising, social media, digital storytelling, photography, video, etc... Anything that folks found to be inspiring, impressive or educational. We started a list and hope that others will add to it over time.
June 25, 2021
When it comes to content marketing, most marketers will find that it’s not if but when they’re faced with the challenge of creating content for a plethora of platforms in a short amount of time. Enter atomization. Learn how to amp up your ROI and engagement with this simple method from Ecampus.
Managing Negative Comments and Social Media PR
May 28, 2021
An open discussion about managing social networks during a crisis. This will be an open conversation so we hope you will all contribute your examples and experiences. Members from University Marketing will share best practices and pseudo-policies on deleting/hiding content.
April 23, 2021
Jen Rouse from University Housing and Dining Services and Natalie Harris from the Honors College hosted a conversation about going live on Instagram.
Instagram and Facebook Stories
March 26, 2021
Tanya Randhawa and Tiffany Cochran, from University Marketing and Ecampus Marketing, respectively, held a deep dive into the logistics of Instagram and Facebook Stories. They discussed how Stories can be utilized on both platforms, talk about the elements of what makes a good Story and how to get engagement, as well as go over some of the fun features.
Google Data Studio
February 26, 2021
Joel Gustafson, from OSU Ecampus, lead an interactive workshop that dives into Google Data Studio.
January 22, 2021
Kegan Sims, from University Marketing, lead a conversation about digital advertising.