Lisa Herlinger won the American Food Fight contest at Oregon State’s Food Innovation Center in 2004 for her Ruby Jewel Treats. Today, the all-natural ice cream sandwiches are sold at grocery stores in 10 states, as well as the company’s own scoop shops in Portland and through their catering business. “I spent a year working — and essentially ‘starting’ my business — at the FIC. It was an invaluable experience that gave me so much information and help,” Lisa says.