To fill a need created by their busy families’ breakfast routines, Mandy Holborow and Sheri Jo Belding Price developed Umpqua Oats, a line of quick-serve oatmeal. When they decided to take their product to market, they worked with the Oregon State Food Innovation Center to develop critical supplier contacts and nutrition labeling. Sheri and Umpqua Oats partners Chris Holborow and Norm Price all graduated from Oregon State in 1994, and they introduced the new flavor Old School in spring 2010 to show their alliance to their alma mater.