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OREGON STATE UNIVERSITY
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The Oregon State Brand
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Brand Positioning
Personality
Messaging
Leadership
Role
Collaboration
Attitude
Audiences
Our Voice
Using the Creative Platform
Expressing Who We Are
Using the Personality Traits
Tone
Editorial Style
Visual Identity
Logo
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Request Logo Files
Cobranding
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Colors
Typography
Using Type
Photography
Our Style
Portraiture
Contracts and Model Releases
Graphic Elements
Illustration
Video Style
Dam Proud Day
Using the Brand
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Social Media Policies
Social Branding
Best Practices
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Governance
Monitoring and Outcome Measurement
Roles, Processes, and Review
Ongoing Brand Training, Collaboration and Inspiration
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The Oregon State Brand
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Teresa Hall
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Senior Graphic Designer
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Office:
541-737-3874
OREGON STATE UNIVERSITY
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