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University Relations and Marketing exists in a dynamic communications environment, where delivery means, dominant communications platforms and supporting technologies continue to evolve rapidly. University Relations and Marketing staff develop strategically focused, resonant communications that take full advantage of opportunities within that environment. The division’s efforts in that regard have earned regional, national and international recognition in recent years. Perhaps most notably, the Powered by Orange campaign won top honors from CASE in 2010 among U.S. and Canadian universities and colleges for its social media dimensions and in advertising.