The work we do at Oregon State University is vital. Our approach — confident but humble — and the impact of our leadership, teaching, innovation and service are far-reaching and profound. Our brand captures this and provides a platform for expressing it through a distinctive narrative, a consistent voice and a unified visual vocabulary. Embraced as a whole, our brand equips us to authentically show our work and tell our stories in ways that are unmistakably and unforgettably us. 

A more profound and consistently delivered Oregon State University story will:

• Elevate the university’s brand and brand awareness, both within the state of Oregon and across the country and globe.
• Create a more unified message that applies to all of Oregon State’s individual units and campuses.
• Promote the university’s quality and unique strengths.
• Build greater awareness and appreciation of Oregon State’s impact.