The work we do at Oregon State University is vital. Our approach — confident but humble — and the impact of our leadership, teaching, innovation and service are far-reaching and profound. Our brand captures this and provides a platform for expressing it through a distinctive narrative, a consistent voice and a unified visual vocabulary. Embraced as a whole, our brand equips us to authentically show our work and tell our stories in ways that are unmistakably and unforgettably us.
A more profound and consistently delivered Oregon State University story will: