Brand Positioning

With steadfast determination, people from Oregon and around the globe gather to explore the unknown and solve today’s most pressing issues. Together, we innovate to deliver far-reaching solutions that guarantee the prosperity of our state and world, enriching the lives of all people. We transform learners into leaders. We are unwavering and accountable, because the world counts on us for a healthier, more sustainable future.

Our positioning statement explains who we are in a way that showcases Oregon State University’s strengths, accomplishments, future goals and ambitions. It serves as the conceptual core for all that we say and do. Use this statement as inspiration or for guidance on word choice.

Note: The brand positioning statement is for internal inspiration and focus only. It should not be used verbatim in external communications.