Appendix F:
Crisis Information Outlet - Home Page and OSU Alert Web Page
In the event of an identified crisis, the University Marketing (URM) team should be contacted immediately. Communications leadership should identify the level of the emergency so that the UM staff member can decide on the most appropriate location of the communication.
The following staff members should be contacted (in order):
- Web Specialist
- Director of Social Media Engagement
The staff member contacted will immediately post the pre-crafted message to the OSU Alerts page, and to the OSU home page if it's deemed sufficient priority and urgency by the URM leadership.
High-priority alerts will appear above the feature story area in a bold, red box.
Lower priority alerts can remain on the OSU Alerts page or be promoted to the right sidebar on the home page to raise visibility in the event of a lower-level emergency.
Timely warnings will be immediately reposted to OSU Alerts upon receipt by UM staff, but will not be automatically posted to the home page unless verified by communications leadership.
The OSU Alerts posting that happens during a weather closure announcement is the university's official record, and any HR decisions on payment of employees are based on the posting time of the first closure notice to appear on that page.