Office of the Vice President

Rob Odom is vice president for University Relations and Marketing. Odom joined Oregon State University in 2023 after serving as chief marketing and communications officer and vice president for Duke University Health System. Recognized for his collaborative leadership style, equity focus and mentorship, Odom is known for building and bridging teams across large complex organizations, promoting partnership and improving performance. Under his leadership, brand, earned media, digital marketing and social media campaigns have achieved remarkable results, increasing brand awareness and preference for each organization he has served.

Odom’s experience leading marketing and communications functions has been predominantly in academia and health care. Prior to joining Duke, Odom served as vice president of marketing and brand management at the University of California San Francisco Health. Before UCSF, he led marketing and communications teams at Kaiser Permanente Northwest and Providence Health and Services in Oregon. Odom’s roots are in writing, editing and visual storytelling, beginning his career in book and magazine publishing where he collaborated with dozens of writers, designers, illustrators and photographers on award-winning and commercially successful fiction and nonfiction.

An R1 land grant university graduate, Odom earned his M.A. in English from Cornell University and a B.A. in English from Duke University.