The beaver logo is the primary mark for Athletics and for retail product. It should be the main element in all designs.

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The beaver logo must have the appropriate trademark registration symbol.
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Changes to the logo are not permitted, including altering the color, shape, alignment, or trademark registration symbol.
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If the beaver logo is used, the design cannot contain the Jr. Benny logo.
Outline

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In most cases, the outline should be orange, even on orange background.
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The outline should not be white, even when the background color is split. In these cases, use an orange outline.
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On a dark background, the logo must have an outline.
One Color

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The "outer logo" must always be the darkest element.
Colors

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One color, gray variations are permitted.
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Pink is acceptable in limited circumstances, such as product affiliated with Breast Cancer Awareness.
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Different color combinations are not permitted.

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The logo can be placed on camo patterns.
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The logo should never be placed on green products, even in association with St. Patrick's Day product.
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The logo should never be placed on yellow products.
Textures and Patterns

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Light textures and patterns are permitted in the "inner logo" and "outline." They cannot be applied to the "outer logo," teeth or eyes.
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Bold, busy patterns are not permitted.
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Gradients are not permitted.
Alignment

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The right-facing version of the logo should be used for standard designs.
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The left-facing version of the logo can be used in select cases, such as the car flags and helmet designs.
Other Incorrect Uses

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Additionally, elements cannot be added to the logo.
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Other graphics cannot be placed over the top of the logo.
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The logo must be seen in its entirety. Edges cannot be cut-off.