The beaver logo is the primary mark for Athletics and for retail product. It should be the main element in all designs.  

Beaver logo elements


  • The beaver logo must have the appropriate trademark registration symbol.
  • Changes to the logo are not permitted, including altering shape, alignment, or trademark registration symbol.
  • If the beaver logo is used, the design cannot contain the Jr. Benny logo.



One Color

Beaver logo one color options

  • The "outer logo" must always be the darkest element.