University Relations and Marketing has developed numerous, effective and easy-to manage tools to support brand efforts.

Brand Asset Management System

The Brand Identity Guidelines centralizes all brand assets and provides a clear process for management. The system aligns and educates internal teams, allows collaboration around content and ensures consistency of the brand.

Brand assets include:

Master Creative Brief

Units should employ the use of a creative brief or intake form when beginning each project. This form ensures that every communication adheres to the brand guidelines and focuses on the right audiences, objectives and strategy. 

  • Key consideration on messaging, voice, audience and delivery method
  • Deadlines and a mutual responsibility from the creative team and the requesting entity
  • Categories outlined in the brand guidelines, demonstrating how to bring it all together

Brand Guidelines Reference: Approach for Communications

This six-step process for the creation of communications takes in all aspects of the brand foundation into consideration and helps guide on-brand decisions.

Finalization Brand Checklist

This simple, direct brand checklist should be completed immediately before a piece is sent to print or posted online. Specific criteria will be listed that each project needs to meet. The list serves as a final filter for work and a reference to promote brand consistency. 

Brand Strategy Mini-Grant Match

Proposals to earn mini-grant awards for branding and marketing proposals by colleges or units are submitted to University Relations and Marketing. Proposals are judged by specific criteria, and the selected colleges and units would have the ability to undertake the initiative with financial support. Promotion of priority initiatives and a particular emphasis (research, branding, admissions)