- Brand Positioning
- Our Voice
- Visual Identity
- Using the Brand
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University Relations and Marketing has developed numerous, effective and easy-to manage tools to support brand efforts.
The Brand Identity Guidelines centralizes all brand assets and provides a clear process for management. The system aligns and educates internal teams, allows collaboration around content and ensures consistency of the brand.
Units should employ the use of a creative brief or intake form when beginning each project. This form ensures that every communication adheres to the brand guidelines and focuses on the right audiences, objectives and strategy.
This six-step process for the creation of communications takes in all aspects of the brand foundation into consideration and helps guide on-brand decisions.
This simple, direct brand checklist should be completed immediately before a piece is sent to print. The list serves as a final filter for work and a reference to promote brand consistency.