University Relations and Marketing has developed numerous, effective and easy-to manage tools to support brand efforts.
Brand Asset Management System
The Brand Identity Guidelines centralizes all brand assets and provides a clear process for management. The system aligns and educates internal teams, allows collaboration around content and ensures consistency of the brand.
Master Creative Brief
Units should employ the use of a creative brief or intake form when beginning each project. This form ensures that every communication adheres to the brand guidelines and focuses on the right audiences, objectives and strategy.
- Key consideration on messaging, voice, audience and delivery method
- Deadlines and a mutual responsibility from the creative team and the requesting entity
- Categories outlined in the brand guidelines, demonstrating how to bring it all together
Brand Guidelines Reference: Approach for Communications
This six-step process for the creation of communications takes in all aspects of the brand foundation into consideration and helps guide on-brand decisions.
Brand Checklist
This simple, direct brand checklist should be completed immediately before a piece is sent to print. The list serves as a final filter for work and a reference to promote brand consistency.